That Girl

somuchmadder:

This article is well worth a read on many levels. First and foremost, it’s about how Target and other large corporations use information about your buying habits to tailor their promotions to you as a specific person rather than just a demographic - down to the details of whether or not you have a life growing inside of you.

However, if you don’t feel like being creeped out by how much your box store of choice knows about you, you can scroll down to the bolded text “Inside the brain-and-cognitive-sciences,” and learn about how habits work, why we form them, and ways to change them.

I don’t know why, but I love learning about just how automated we are. There’s something ridiculously surreal about it that adds a whole new dimension to how I see myself. In one way, it can be very disheartening but, in a much stronger way, very freeing and empowering. At least, that’s how it strikes me. But I’m told that makes me a bit of a weirdo.